• Client: Wegovy
    Role: Art Director
    Campaign Objective: Reframe appetite control through bold visual storytelling

    Deliverables:
    • Three single-sheet posters

  • For many people, appetite feels like constant mental noise. Most weight-loss advertising focuses on numbers or transformation, overlooking the everyday struggle of control.

  • Wegovy allows appetite to be reframed as something that can be quieted. By visualizing control through simple, universal symbols, the campaign makes an internal experience instantly clear and relatable.

Software used

Icon with the letters 'Ai' in orange on a dark gradient background.
Adobe Photoshop icon with a dark blue background and light blue initials 'Ps' in the center.
The image shows a dark background with a blue and white sparkle graphic above the word 'Gemini' in white text.